E-commerce · Website design · Visual direction

GRITT

A high-energy commerce concept for performance-care products, designed around two distinct audiences — motorcycle and bicycle — with a bold, image-led visual system.

GRITT homepage design
01 · Visual concept

Visual concept

The direction is deliberately bold and editorial. Large photography, strong type and a split entry experience quickly separate motorcycle and bicycle product paths while preserving a single brand character.

Performance first — visual energy without sacrificing a usable shopping structure.
02 · Commerce system

Commerce system

The work extends beyond the homepage into product listing and product-detail experiences, creating consistency across discovery, browsing and decision-making.

GRITT homepage
Homepage — audience split between motorcycle and bicycle.
GRITT product detail
Product detail — focused product presentation and purchase context.
GRITT product listing
Product listing — catalog browsing within the visual system.
GRITT motorcycle page
Motorcycle category — immersive category storytelling.
03 · Why it belongs

Why it belongs in my portfolio

GRITT demonstrates visual range, e-commerce thinking and a consumer brand sensibility that complements my enterprise product work.